Family and Tough Times

1. Why are communities important to families during tough times? Communities are important because as a whole they help each other out through bad times, & look out for one another kind of like a family. They are almost like a support group who try to help you the best way that they can whether it’s giving or selling inexpensive items – cooking a free meal, etc. 2. How can parents help children understand the changes that families experience during tough times?Explaining the situation is a start , telling your child a positive such as we will be able to spend more time together is one , & just reiterating that we won’t be able to spend a lot of money & the more we can get for less the better. Although, stating that this is not their fault & reassuring them that everything will be okay. 3. How can losing a job or having a change in the economic status of the family affect a parent? A lot, not only just income but it could take a toll on the family’s mood. T his also could cut back on a lot of going on out which means more staying at home.Also, struggling to pay bills & feed your family, the stress of it all. 4. Can positive aspects come out of tough times for families? Why or why not? Yes, it can show families how to be there for each other through rough times & how to grow closer. 5. What do you think the families in the video are doing well in terms of dealing with tough times? They are pointing out the positives & finding solutions to accommodate such a drastic change. 6. What do you think you would do as a parent if you were faced with one of the situations presented in the video? I would try to keep positive too & just try to find a solution till I got back on my feet.

Childcare Level 4 Keeping Children Safe

Unit 4 – Keeping children safe E1/D1 Five main laws that underpin the provision of health, safe and secure environments for young children are: Health and Safety at Work Act 1974Under the act 1974, both employers and employees have duties. Employers must produce a written policy explaining how they will ensure the health, safety and welfare of all people who use the premises. Employees must cooperate with these arrangements and take reasonable care of themselves and others. Employers have a duty to display a health and safety law poster.The Reporting of Injuries, Diseases and Dangerous Occurrence Regulation (RIDDOR) 1995This regulation requires accidents, diseases and dangerous occurrence to be recorded. An accident book must be kept in order for staff to record an incidents occurred in the setting. It is very important to record any incidents that have happened in the setting. The purpose of doing this is to attend the child welfare and safeguarding. The records could be used by doctors if the child was to develop any further injury. Settings require parents to inform staff of any illness or allergies their child may have. This protects the child and staff.The Control of Substances Hazardous to Health (COSHH) Regulations 2002This regulation states that substances which can make people ill or injure them must be stored and used appropriately. In a setting substances hazard to health are locked away and out of the reach for children. Only a few members of staff have the key and only they can open the cupboard unless given permission by someone else to. If someone new comes to work in the setting it is the supervisor’s duty to tell them where these substances are kept. Substances accessible to children are generally chemical and toxic free and safe to use.All objects safe to use either have a kite mare, lion mark or CE mark. The marks reassure that the product is safe for the child. Personal Protective Equipment at Work (PPE) Regulations 1992The reg ulation states employers must make sure there is suitable protective equipment available for employers who are exposed to a risk to their health and safety at work. Staff in a childcare setting should be provided with equipment if they are doing any activities that are a risk to there health. It is important that staff wear the protective clothing/equipment to prevent injuries.Equipment such as gloves, goggles, science jackets etc are there to prevent us from haring that part of our body. Gloves are used when handling bodily fluids to protect the hand from burns or reaction to the substance. Food Handling Regulation 1995This regulation states if you are preparing or handling food you must; Wash hands, Make sure the surface is clean and hygienic, Make sure food is stored at the correct temperature, Dispose of waist hygienicallyIn a setting cooks are requires to tie their hair back and wear hair nets and apron. There are different c olour chopping boards for dealing with different kin ds of foods, e. . meat and vegetables. Surfaces are cleaned thoroughly with bacterial sprays to ensure the food is prepared in the cleanest way. Food inspector’s regularly come in to settings to ensure cooks are storing food correctly and at the right temperature. If everything is done to satisfaction the setting is often awarded with a certificate. In the setting there are labels and signs to show what goes where and how they should be used. Children are encouraged to abide by this regulation as well, when they do cooking activities. Children are told to wash their hands when handling and consuming food.Staff will plan activates that will teach children how to safely prepare food. Staff ma organise with the cook to have the children watch how they prepare their food in the kitchen. E2 Bump on head –a bump on the head is a common injury in young children. If it happens in the setting it should be noted down in the accident book which every childcare setting must have. Then the injury should be treated with an ice pack. The child should be closely supervised as the injury could cause them to become drowsy. Parents should be given a copy of the accident form or a letter must be sent home.It depends on the procedure of the setting. The parent should always be informed of the accident when they come to collect their child. Asthma attack –a child having an asthma attack needs to be comforted and taken to a quiet place away from the other children. The child is then given an inhaler. Staff must call the parent/career straight away informing them about what has happened to their child. Staff should reassure the child by telling them every thing is going to be ok and try to steady the child breathing by breathing with them slowly which will allow air to get to their lungs. The child should never be left alone.Sickness and Diarrhoea – if a child has diarrhoea the parent/ career must be informed and ask to pick up the child immediately. If th e child has vomited then children should be moved away from the area and staff must clean it up, wearing protective clothing such as gloves which must be disposed after as it will protect them from infection or catching the illness. Personal Protective Equipment at Work (PPE) Regulations 1992. A child with diarrhoea should be given plenty of fluid; if the child cannot keep the fluid down then the child should be taken to the hospital as soon as possible.It is best the child stays of school for at least two days before returning. This is normally a health and safety procedure in a setting. E3 11 year old 9:00am The children are dropped of and say goodbye to parent. 9:15am A register is taken. This is done so that staffs are aware of all children who are in the setting on that day. 9:30am Children have social time. They play with each other and with activities set out for them in the baby room. 10:15am Children have their nappy change, their hands get washed and prepare them for snack time. 0:30am put the children in their baby chairs and give them milk, water, fruit or a snack to eat and drink. assist any child who needs help with feeding. 11:00am The children are taken out side for some fresh air. put the children in their buggies or if the weather is good they can crawl around and play in the sand pit. It is important staff check the outside area every day. 11:30am The children return back to the baby room. Change of nappies and clothing is done if needed and wash the face and hands of the child. 11:45am: Children are put in their baby chairs and are told what they are going to have for lunch.Staff in the kitchen should follow the Food Handling Regulation 1995, to make sure food is prepared safely. It is very important to check that the food prepared will not affect children with allergies. 12:00pm Lunch Time – Children eat their lunch and when they are finished they are put back in the baby room to play with resources around them. 1:00pm: nap time 2:3 0pm: The children have their nappies changed and their face cleaned. Staff must were protective clothing such as disposable aprons and gloves. 2:45pm Staff and children bonding time.Sing songs play with instruments, read books, plays with toys and communicate with them. 3:15pm: We prepare the children for home time. It is important staffs are aware of who is collecting the children. Parents who normally collect their child should inform the setting that someone else will be collecting their child. The setting should never give the child to anyone else if not permitted by the parent. E4 – Routine for a child age 39:00am Children arrives at nursery and is greeted by the teacher. 9:15am Children sit down on the carpet and the morning register is taken. Then issue each group their activity. :30am Children go off in their groups and do there activity each group has 30 minutes to do their activity before having to move on to do another activity. 10:00am Groups change to do a new ac tivity 10:30am Children tidy up there activity 10:45am Children put on their coats if needed collect fruit, snacks and drinks and go outside to play11:00am Children return back to the classroom and groups are change so their doing a different activity. 11:30am Groups change for the last time12:00pm Children are sent off to wash their hands and line up for lunch. Posters are placed in toilets on how to wash hands to promote hygiene.Washing hands prevents the children from infection and disease. 12:15pm Children eat their lunch. Staff are supervising the children at their table Meals are nutritional and should follow the health eating regulations. Once they have finished they go outside to play. 1:00pm Children return back to the classroom and an afternoon register is taken. 1:15pm Depending on which day of the week it is children will either have a music lesson or a P. E lesson or art lesson. A P. E lesson will allow the children to take risk and do challenging activities. It is impo rtant staff do risk assessment of any activities they have planned. :00pm Children go out to play to get fresh air and exercise. Children can explore the setting. There must be at least two members of staff supervising the children. 2:15pm Children return back to the classroom and either have golden time or free play. 3:00pm story or song time 3:30pm Children collect their jackets. Staff should only give the child to the parent or anyone given permission by the parent to collect the child. E5 In a setting staff try to offer an exciting range of experiences to the children which will stimulate and extend their skills in all areas of development.Child Care and Education. Tina Bruce. Pg 273in a setting staff should supervise the children; there must be enough staff to look after the children. All care in the setting should avoid danger in order to maintain the safety and security of the child. Children need challenging play in order to develop, risk taking will occur in these types of activities so staff must supervise these areas for the health and safety of the child. â€Å"Close supervision is the most effective way of ensuring children’s safety†. Care and Education. Tina Bruce.Pg 273Staff should always remember it is their responsibility to keep children safe in the childcare setting. Children are individuals and develop at different stages so we must have in mind all children may not be able to do the same thing at the same time. Children with special needs may need special equipment and playing resources in order to participate safely in activities in any setting. It is important we make all children feel included when panning activities in challenging environments at no time should a child feel different due to their needs or abilities.The weather can be an issue for planning. Before outdoor play, the area must be checked. Icy or slippery surfaces are dangerous for all activities planned for the children. If staffs do decide to let children p lay outside despite any weather children should be suitably clothed and equipped for it. Children should always be dressed according to the weather. A challenging environment will always involve risk and this is why staff should risk assess. Risk assessment is important however we need to create and enabling environment whilst thinking about the child’s safety.Before planning we need to think and asses the possible outcomes. An activity can be well planned but if a child get injured from it then the activity is worthless. There should always be a record of safety issues that occur E6/C1 Forest SchoolsChildren seem to thrive and their minds and bodies develop best when they accessible to stimulating outdoor environments for learning through play. A forest school is a unique educational experience. The purpose of it is to adapt an education curriculum to a participants learning style.The philosophy is to inspire individuals through achievable goals and make them independent. Th e benefit of a forest school are:   * that its child led and initiated    * it helps to work towards goals in the Early Years Foundation stage (EYFs)   * beneficial to children with emotional and behavioural difficulties   * encourages creativity and self awareness   * uses the child centred approach   * child need an interested is always catered toâ€Å"It is important that children’s basic needs are met before higher learning can take place†. Maslow Hierarchy of Needs.Forest schools are a unique way of building independence and self-esteem in young children. They originated in Sweden in the 1950s as a way of teaching children about the natural world. Children with challenging behaviour or identified as having additional or specific needs tend to develop control over behaviour, improved concentration and independence and develop their social and emotional skills. Children who are shy and timid and lack in confidence in a normal nursery environment become c onfident in their own abilities within the forest and lessen to rely on adults.Being in a forest school allows children to freedom, oxygen and space. Children can explore wildlife and the growth of things in the outside world. Children should learn and develop on first hand experience. Children are more social as they interact with the other children more. They become more confident in what they do and may speak to other children. The can explore together and discuss things they find. This can not necessarily be done in a classroom. Children respond to the sense of freedom given to them in the forest school.Children are encouraged to move away from adult interaction and become more responsible for themselves and others. Children take manageable risk in a forest school they use full size adult tools, light fires, and build dens and plenty more other challenging activities. The child knowledge and understanding of the world, language, mathematics, creative, physical, personal and soci al development underpins the whole forest school philosophy. Learning Outside the Classroom (LOtC)In November 2006 the government launched the Learning Outside the Classroom Manifesto.It was made so that children have a variety of high quality learning experiences outside the classroom. Learning outside the classroom thrives to:   * develop children learning in the environment   * nurture creativity    * provide opportunities for informal learning through play   * reduce behaviour problems an improve attendance   * stimulate, inspire and improve motivation   * provide challenging the opportunity to take acceptable levels of risk   * improves young children attitude to learning    * improves academic levels achievements   * develops skills and independence in a widening range of environment ( Tasoni, 2007. The government believes children should learn and experiment the world beyond the classroom. Children construct their own learning in the world around them. Learn ing is more engaging and relevant to the children. E7 Risk taking benefits the development of children as it influences their perception of themselves and self –esteem, it provides excitement and pleasure for the child. A child needs to take risk in order to develop risk competence.Children seem to have fewer accidents when they are more risk taking as they are more knowledgeable and skilled in assessing risk and can takes risks more safely. Panic ZoneLearning ZoneComfort ZoneOnce the appropriate risk assessments have been carried out in the setting, activities can be planned to enable children to learn from their environment while taking managed risks. Children must have the opportunity to explore their physical environment. By making children take risk we are playing an important role in developing their independence.It helps children to develop their physical development and social development as they can help other children to keep themselves safe. If we do not allow chil dren to take risk then they will not develop to the next stage of development. A child who is not allowed to take risk will not enjoy the thrill of achieving or try new challenges. The opportunity to play in and experience different environments is important in allowing children to experience challenges. If children are helped to take risk then they will develop their skill and confidence in what they do.Many settings thrive to manage risk and challenges and allow children to take risk by providing them with challenging play, experience and activities. Children learn through play. Climbing, building dens and tree housed, gardening, cooking, science experiment, bonfires etc allows the child to develop their control and coordination of their bodies. When you implement all these health and safety restrictions children will stop learning. Some parents may not allow their child to take risk as they are far too protective or scared of their child’s safety.This can prevent the child from having no independence and they will not be aware of their own danger when unsupervised and the risk they can actually manage, which may result to the child seriously hurting themselves. Children should have some awareness of the risk and challenges they can take. Being oblivious to risk is worse than a child taking risk, they can put themselves in serious danger as they don’t know the different levels of risk they can and cannot take. Parents should be the once to reinforce this. Children need to be supported by the adults to take risk.Children need to be told about any accidents that could happen so that when they are playing they are responsive of this. We as the adult in the setting should think about:   * talking to children about the potential risk in the environment   * encouraging children to think of ways to manage the risk the may come across. This can be done by making the child take upon some responsibility and indentifying and reporting hazards. * encou raging older children to take acre of younger ones where there are potential risks    * agreeing appropriate behaviour.Child Care and Education 4th edition, Penny Tasoni, 2007. Pg 195Children should always be reassured by the adult that they are here to help as this boost the child confident in what ever they do. If a child is scared to do something the adult should provide support and encourage the child to do it. The child then know they can do it and that the adult is their to help if something goes wrong. E8 D2 Each setting should have a Health and Safety policy. It should contain the overall guideline for employers, employees and any other staff.It should state the values of the setting regarding health and safety. It should state the procedures that are regarded to be followed in the setting. All procedures should be names in the Health and Safety policy. They should be regularly revised and all staff should be advised of the procedure of the setting before starting work. Ev ery childcare setting is required by law to have an accident book in a safe place in the setting and to maintain a record of accidents init.This makes the parents and staff aware of about any accidents that have happed. The book requires the following informationName of person injured: Date and time of injury:Where the accident took place:What exactly happened:What injury occurred:What treatment was given: Name and signature of person dealing with accident:Signature of witness to the report:Signature of parent:If an accident happens to the child you should call or send for first aide. He or she will provide the best care for the injury. If needed call for the supervisor as well.If the accident is serious parent/career must be informed immediately or if less serious inform them at the end of the day when they come to pick up their child. Record the accident in the accident book and ensure the parent signs it. The accident book should be kept in safe place where it is easy to access. Children contacts numbers should assessable in alphabetical order so any member of staff can find who the want quickly. In a setting there should normally be pictures of staff who are first aiders.The setting should be kept tidy so visitors and parents know there child is being left in a safe environment and staff should encourage children to tidy up after themselves as well. If a child is ill whilst in the setting the child should be removed from the classroom and taken to the first aider where the parents should be informed immediately and told to come and collect their child. If needed the child should be cleaned and changed and a member of staff should comfort him or her, until the parent comes for them. First aider should advice the parent to take the child to the family doctor if necessary.Signs of serious illness includes:   * High temperature   * Continual vomiting    * Unexplained pain   * Unusual crying in a babyChild Care and Education 4th edition, 2007, Pg 182Thi s is when a child should be taken to see a doctor. If a child has a contagious illness, e. g. swine flu, parents and local authorities must be notified that the illness is in there setting. Children who have on going illness e. g. have allergic reactions, should be kept a record of. Staff must have a have a note of all medication the child needs including how much the child needs to intake and how frequently the child needs it.All setting should have a policy of parents informing them of all the illnesses and medical attentions their child needs. Posters of the child should be made including information of what the child is allergic to, and should put up in staff rooms and places visible for all staff to see and be aware of. Children in the setting should be encouraged to keep hygienic therefore washing hands before meals and after play. The must know about germs and bacteria and how they spread and cause infections and illnesses if they don’t hygienically maintain there body as child like to but the hands in their mouth and dig their noises.If an emergency happens, e. g. a fire in kitchen, the fire alarm must be raised and everyone must evacuate the building immediately. Keeping the environment safe to support the procedure means keeping corridors clear and fire exits, ensuring everyone in the setting is aware of the assembly point children’s contact details are up t date and that it is always kept the same. It important that in the setting all staff know what to do in an emergency, practices need to be held regularly and signs and notices must be kept in visible places.Drills and practices should be taken seriously, as if it is really happening and should be recorded as the Early Years Foundation stage (EYF) states†¦http://www. eriding. net/resources/fndtn/management/101125_sclark_eyfs_safeguarding. pdf B1 There are many ways to maintain the safety and privacy of children. â€Å"Supervision is the most effective way of ensuring childrenâ €™s safety. † Child Care and Education, 2007, Pg 273Children should be treated as individuals as they have their own individual needs.Babies have no awareness of their danger and are totally dependant on their parent/carer for protection and safety. In a setting children are to be changed in a separate section in the setting and the practitioners should also be accompanied by another person just to protect themselves. When changing a child it should never be done in a place where the child is not exposed to other people and children, or where the other children are playing. Doing this is respecting the privacy of children, as the UN Convention states that all children have the right to privacy.All settings will have information about each child stating where they live and parent/career phone number etc this information should be kept in a secure place, insured to protect it from being disclosed to anyone other that member of staff in that setting. Doing this is respecting their confidential needs. Parents will inform staff about illnesses or personal information about their child and family this should not be shared with friends or other member of staff unnecessarily. Children have rights as the Children Act clearly states and it is important that we value and respect them and put them into practice in the setting.Practitioners must be aware of the policies and procedures in their setting as it inform staff how to keep the children safe. Abraham Maslow developed the Hierarchy of Needs theory. Safety needs is one on the five stages a human needs in order to for fill their full potential (self-actualisation) therefore; if a child does not feel safe they will not reach their full potential (self-actualisation) where personal growth and fulfilment takes place. The setting should always provide a safe and secure environment for the children meaning, ensuring the environment and equipment is checked and safe to use.Staff should check the outside area every day before the children arrive as needles, sharp objects and other harmful object can fall into the setting. Equipment in the setting should be tested if needed to make sure it work properly and in no way may harm the child using it. Toys in the setting should have a water mark on it clearly indicating that the toy has been tested and is safe to use. Special needed children may need special equipment and play resources in the setting, in order to participate safely in the daily activities or just need to have changes made to the environments to suit their need.However they should never be made to feel they can’t do things by themselves and they don’t always need assistance. We have to be careful not to scaffold the child to much as they can make choices for themselves. Staff in the setting or on duty can only deal with and watch over a certain amount of children at a time. It would be a good idea for staff to encourage children to be aware of their own safety and the s afety of others. So lessons on why and how to keep your self safe would be beneficial for the staff and more importantly the children. As they can use their own initiative and indentify what is and what is not safe to do.They become more self aware. There should be a time where staffs have one to one time with children in the setting. This time could be where children tell you how thy feel or about something that may be bothering them. What ever has been said in that conversation should only stay between you and that child as they choice to tell you because they knew that they can confide and trust you. If the child has told you something that is putting them in danger then that is the only time matter must be taken into someone else’s hands and it would be best to tell the child before doing so, just so that they are aware. A When working with children, a practitioner can have both negative and positive effect. Negatively the demands of a childcare job can seem extremely cha llenging. Tiredness, stressed, boredom, all factors that can’t be avoided in this type of job. Working hours are generally from 8:00am to 3:30pm and staff’s are always on their feet as children need consistent supervision. Children need routine and staff must stick to it†¦doing the same thing everyday becomes very boring. â€Å"Boredom is the deadliest poison. † William F. Buckley, JR.Stress can be caused by this type of work as practitioners have to maintain and work at high standards. â€Å"Stressed caused by work is the second biggest occupational health problem in the UK,† Child Care and Education, 2007, Pg 329. This is because staffs are unable to cope. The work load may interfere with private, social or family life, too much to do or simply believing childcare isn’t the right job for them. As well as the above, practitioners can be physically affected. Back problem is the biggest occupational health problem in the UK. Childcare involves picking up children.Continuously bending over and stooping to the child’s level. Children at a young age are not yet independently hygienic and are vulnerable to colds becoming ill and picking up infections. These things can easily be passed on to practitioners. Parents/careers put their child’s safety in the practitioner’s hands as they are mostly with the child during the settings hours. So a lot of pressure is on the practitioner, if any thing happens to the child accidentally or not they feel as if they where the one to blame and some parents are not very reasonable or understanding.Practitioners could become too attached to the child involving themselves in things that do not really concern them. This could be difficult for some. Some children in the setting may tell practitioners moving information. That their being abused, have difficulties, etc and they could then become emotionally attached to the child, showing love to the chid, love they may not recei ve at home or from their parents. Positively there are joys and happiness to the job. When children achieve and do well in things it makes the practitioner feel happy as they helped the child to achieve that goal.Learning new things from the children and putting it into practice. Bonding with the child finding out what they like and dislike show the practitioner that the child can confide in them and feels safe around them. Set routines will eventually develop the child to know what is coming next and they will independently get ready for it putting least pressure on the practitioner to have to run after them. Practitioner’s in the setting do all they can to support and care for the child that is why routines and doing things at certain time are in place.However some people may agree with the way the setting does things due to their own views and beliefs. Comparatively, all children need similar care but when working with different children who come from different background whose parents have different religious requirements or do not want their child eating certain foods; it can be difficult for the practitioner. Practitioners will have parents that will not agree with everything they have to say or made to feel uncomfortable with what is happening in a setting. If this happens the supervisor or tutors are there to support and discuss how you will need to deal with the ituation. The practitioner should keep themselves up to date with any changes in practices and legislations. Practitioners should not put themselves in risky situation e. g. being left alone with a child. Just to avoid accusations being made as â€Å"The number of children contacting a sexual abuse helpline service has increased by almost 50% in three years†. http://news. bbc. co. uk/1/hi/scotland/7877823. stm. There are websites and books available to practitioners that can support them and give information about how to deal with problems they have.In all setting there are polic ies and guidelines to help them meet the care needs of children such as health and safety, confidentiality and protection polices. It is vital that procedures are followed to protect themselves. This in itself causes fewer problems. E9 Books  * Bruce, T ,( 2007) Child Care and Education, * Pound L, (2005) How children learn, Step Forward Publishing Ltd (United Kingdom) * Tasoni P , (2007) Child Care and Education 4th edition, Websites http://news. bbc. co. uk/1/hi/scotland/7877823. stmhttp://www. eriding. net/resources/fndtn/management/101125_sclark_eyfs_safeguarding. pdf

John Fitzgerald Kennedy

John Fitzgerald Kennedy was one of the most influential and beloved President’s of United States history.   However, his death is shrouded in mystery.   When all is said and done, conspiracy theorists have left virtually no stone unturned in an attempt to explain the tragedy of November 22, 1963.   Clearly Lee Harvey Oswald was present and did shoot a gun.   But did his bullet kill JFK?   Did he act alone?   Many people have their own ideas of what really happened that day.One common theory is that the Cuban government ordered a hit on the President.   The President had attempted to invade Cuba, and though the plan failed, Castro knew that further plans were in the works.   Likewise, Kennedy had made several unsuccessful attempts on Castro’s life.  Ã‚   Getting rid of Kennedy would certainly enable Castro to keep control of Cuba (Anders 1993).A similar theory is that anti-Castro Cubans killed Kennedy.   Perhaps they were hoping that if the suspicion were focused on Castro, America would demand retaliation.   Later, evidence seemed to surface from a former Castro operative that Oswald was actually hired by the Cuban government (Anders 1993, McAdams 2004).   With Oswald’s death, the facts of these reports could not be verified, though Castro staunchly denies this report.Similarly, Russia, the US cold war opponent, was bothered by JFK’s youth and erratic nature.   He would be capable of elevating the cold war to a full blown World War III.   With the introduction of nuclear technology, the fear of a US strike on Russia was also a concern.   Therefore, the Russians planned the assassination.   In a related theory, this order came from Nikita Khrushchev himself (Anders 1993).Another popular theory is that the mafia ordered a hit on Kennedy.   Initially, some big name crime bosses such as Sam Giancana worked with Jimmy Hoffa and the teamsters to get President Kennedy elected, particularly through votes in Ohio ( Unfortunately, President Kennedy and his brother Robert Kennedy, the US Attorney General, had later stepped up prosecutions of mafia members to an unprecedented high (Odoni 2005; McAdams 2004) J. Edgar Hoover, who was not friendly with President Kennedy, was due to be forced into retirement from his position of the Director of the FBI.Hoover had a history of neglecting to prosecute mafia members.   His retirement would mean mean the end of these favors, especially if JFK appointed his brother Robert to that position. After Kennedy’s death, Hoover remained as the head of the FBI for ten more years. During that time, mafia prosecutions fell dramatically. James Files, a mafia hit man, actually confessed to the murder, indicating that Giancana had ordered the hit.   Oswald’s killer, Jack Ruby, was a small time gangster with a few major mafia connections.   He could have killed Oswald to silence him (Odoni 2005).Two equally argued theories that are more alarmin g are those that implicate the United States itself.   Many suspect Vice-President Lyndon B. Johnson.   He gained the Presidency after Kennedy’s death, though he was not liked by the public; Kennedy was planning to drop Johnson from his ticket in 1964.   He was involved in four major criminal investigations involving bribery, money laundering, contract violations and misappropriation of funds, at the time of Kennedy’s death.In fact, Kennedy often complained that he had been manipulated into appointing Johnson by the FBI and that Johnson acted as a spy for J. Edgar Hoover.   After he became President, Johnson’s criminal investigations were dropped (Ayton no date). Another US based theory is that the CIA itself had killed the President to cover up or redirect attention from its new practice of assassinating foreign leaders.   The Church Committee was formed to look into this possible scandal but concluded that while the CIA was increasing in national and international power, it was not responsible for the death of the President (Ayton no date).The Warren Commission heard testimony from 552 witnesses and 10 federal agencies over the span of 10 months as it investigated the assassination and all the related conspiracy theories.   Published in October of 1964, it concluded that, basically, Lee Harvey Oswald acted alone, shooting three bullets from the sixth floor window of the Texas School Book Depository (McAdams 2004).The single bullet that wounded Connally and killed JFK hit him from behind as the motorcade passed by the Depository. However, the issue has not been laid to rest.   Four of the seven members of the investigatory team seemed to indicate skepticism about the Commissions findings (McAdams 2004).   Several individual pieces of the Commission's findings also have been called into question since its completion.Kennedy was struck by two bullets.   One hit him in the back, and one hit him in the head.   The second h it killed the President.   The single bullet theory was born because Oswald’s gun would not have been able to fire fast enough to hit both Kennedy and Connally with separate shots (McAdams 2004).However, the idea that a single bullet traveled through Kennedy’s back, exited his throat, passed through the seat of a car, entered Connally’s back, exited his chest, passed through his wrist and entered his thigh has been seriously questioned by evidence from eye witnesses, including passenger Nellie Connally, and forensic evidence (McAdams 2004) Now this theory is known as the magic bullet theory.   The bullet which had such an incredible journey ended up on a hospital stretcher in near pristine condition (McAdams 2004).Medical examinations and missing x-rays and autopsy pictures also add to the mystery.   Kennedy was taken first to Dallas’ Parkland Hospital where 44 doctors and medical staffers claimed that the exit wound was at the back of JFK’s head.   This would have been impossible if the shot came from the Depository and lended itself to the grassy knoll theory (Odoni 2005).However, two doctors at Bethesda Medical Center, the second hospital Kennedy was taken to, reported that the exit would was at the front of the head (McAdams, 2004).   Why then did over 44 doctors and medical staffers claim that the wound was at the rear of the head?   X-rays that a Parkland Hospital technician claims to have taken have never been found.   Pictures of the autopsy that emerged up to four years after the assassination are suspicious and do not match accounts given by witnesses.All in all, the Warren Commission seemed to ignore 44 doctors and 20 eye-witnesses at the murder scene.   Other evidence was destroyed.   Governor Connally’s shirt from the day of the shooting was dry cleaned at Johnson’s request within 24 hours (McAdams 2004).   The car carrying the Kennedys and the Connallys was immediately cleaned a nd refurbished instead of being thoroughly examined for ballistic evidence.   This was also ordered by Lyndon B. Johnson (McAdams 2004). Any forensic evidence that may have been provided by these items was lost.Nobody will ever really know what happened that day in 1964.   However, it seems that the â€Å"facts† are clearly not what they seem and that the Warren Commission did not delve into the discrepancies too   deeply.   The theories mentioned here are all viable theories that were not examined closely, if at all, by the authorities. The idea of a â€Å"magic† bullet is preposterous.  Ã‚   It seems that something is being covered up. But what?ReferencesAnders, P. (1993). An Introduction to JFK Conspiracy Theories. Stay Free 4. Available from:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.stayfreemagazine.org/4/jfk.htm [accessed 10 August 2006]Ayton, M. (no date).   Questions of Conspiracy. Spartacus UK. Available from: [accessed 10 August 2006 ]McAdams, J. (2004). The Kennedy Assassination. Available from: http://mcadams.posc.mu.edu/home.htm [accessed 10 August 2006]Odoni, Martin. (2005). Who Killed JFK?   Current Affairs. Available from:     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://havetstorm.tripod.com/currentaffairs/id7.html   [accessed 10 August 2006]

Lancôme Marketing Plan Essay

I. Executive summary: Lancà ´me is preparing to launch a new anti-aging cream concluding the perfect result of 10 years exploring in lab and be recommended as â€Å"A miracle elixir exists†, the Absolue L’Extrait, in Vietnam cosmetic market. Our product offers a competitively unique combination of the latest advanced technology in dermal stem cells and great beauty effects after testing and launching in other countries. We are targeting specific segments in the consumer and taking advantages of opportunities indicated by the huge demand for beauty in such a dynamic economic. The primary marketing objective is to achieve first-year Vietnam sales of 10,000 units. The primary financial objectives are to achieve first-year sales revenues of $3.5 million and break even early in the second year. II. Current market situation: Lancà ´me is founded in 1935 by Armand Petitjean in France. From the beginning till now, Lancà ´me has brought beauty for women in 160 countries worldwide through 28.000 retailers and stores all over the world. After gaining a large amount of market shares in European market and become a market leader, Lancà ´me turns the target into Asia, and Vietnam in special. Penetrating in Vietnam in 2006 through the only retailer channel- Parkson, Lancà ´me has gained a certain amount of market share and has occupied a strong position in the eye of the upper- class. However, we also have to compete with some strong brand names in cosmetic about pricing and gaining customer’s loyalty such as Clinique which is the pioneer in dermatologist-developed cosmetic brand. Exploring that most of Vietnamese women (about 75%) care much more about skincare than makeup, the newest product which is in the expansion of the premium ABSOLUE line – Lancà ´me’s Absolue L’extrait, will be about to launch into Vietnam market and possess a strong advantage to differentiate from other competitors. 1. Market description: Method: Concentrated marketing Absolue L’Extrait is a new- launched and luxury product, therefore concentrated marketing help the company gain a strong market position. Table 1: Segment Needs and Corresponding Features/Benefits of L’Extrait Cream Target Market| Customer need| Corresponding feature/ benefit| Upper- class women| A cream can slow down and push back the aging process.A therapy can bring them back to the confident and youth like they were before.| Rose stem cells extracted from the Lancà ´me Rose are claimed to be capable of â€Å"stimulating human dermal stem cells†. The formula will also contain Proxylane, a proprietary anti-aging active ingredient of L’Orà ©al.| 2. Product Review: Absolue L’extrait is the latest anti-aging cream of Lancà ´me as well as the first product to feature a high concentration of a kind of native cells-rose stem cell. Rose stem cells is said to be extracted from the Lancà ´me Rose- a species specifically created for Lancà ´me in 1973 and resisting various environmental aggressions (cold, insects†¦). It is claimed to be capable of â€Å"stimulating human dermal stem cells†. Each 50 ml jar of formula is claimed to contain â€Å"2 million rose stem cells†. Apart from the rose stem cells, the formula will also contain Proxylane, a proprietary anti-aging active ingredient of L’Orà ©al. The jar is sold with a massage tool – the â€Å"massage petal applicator† – developed with the Lancà ´me Institute. It is claimed to alternate hot and cold effects for stimulating the skin to invigorate it, activating microcirculation and promoting a better penetration of the formula’s active i ngredients. As a global anti-aging formula, it is claimed to have a significant efficiency on the â€Å"seven major signs of aging† said by Lancà ´me to be: – Forehead wrinkles – Frown lines – Crows’ feet – Under-eye wrinkles – Nasolabial fold – Wrinkles around the mouth – Facial slackening *The testing and trial process: The formula has been tested on 42 women, half of them having sensitive skin. Results were observed after 11 weeks. This is quite unusual, since most of skincare products are tested on a 4 week basis. This is a trick to obtain better results to claim – the longer you use a product, the better are the results. Since its creation, Absolue has always extended the limits of science and creativity to incarnate a quintessential and aristocratic femininity; one that is full of grace, sophistication and elegance. More than luxury, this is an inspiring philosophy for the most demanding women in the world. 3. Competitive Review: Recently, because Vietnam’s economic has a great development and living standard is gradually increasing, the needs to be beauty and health caring are rising rapidly. Because of the working pressure and environment pollution, women nowadays have wrinkle faster and faster. With these reasons, the anti-aging cosmetic market is really potential. Key competitors include the following: * Cle De Peau: A Japanese brand which was only established for the last 30 years. + Product: having knowledge about the Neuro Skin Theory: â€Å"Skin has a brain of its own† and the discovery of the leukemia network of the skin, it can be said that Cle De Peau anti-aging products are the most effective and best-seller anti-aging product in Vietnam at the moment. + Strong: ââ€"  Potential to be the most understanding Vietnamese’s skin (a Asia brand) ââ€"  A clean operation history ââ€"  High customer loyalty ââ€"  Advanced technology + Weakness: ââ€"  The most expensive product ââ€"  Small distribution channel * Està ©e Lauder: This America brand entered Vietnam only for 7 years (since summer 2005) but it already has a stable position in the cosmetic market with a convenient distribution channel (2 stores in Hanoi and other 4 in Ho Chi Minh City). + Product: applied the exclusive DNA technology, the anti-aging serial of Està ©e Lauder have a superior position which gains over 70 global awards and over 20 global certificates. + Strong: ââ€"  Està ©e Lauder is a company with bright and long history which creates a trustful strong famous global brand. ââ€"  The advantage of continuously improving technology ââ€"  Reputation products ââ€"  Convenient store in beauty places ââ€"  Wonderful employees and services + Weakness: ââ€"  Scandal of models representing as the face of Està ©e Lauder (Carolyn Murphy, etc.) ââ€"  Be doubted of using child-labors ââ€"  The CEO is doubted of poor executive ability which leads to the impaired of this brand. * Clinique: A brand developed by dermatologists of Està ©e Lauder Company but unlike Està ©e Lauder, Clinique already appeared in Vietnam from 2001 and having a larger distribution channel (9 official stores in the 3 biggest cities of Vietnam: Hanoi, Haiphong, Ho Chi Minh City) + Product: Clinique products can be suitable for every skin’s kind with its natural origins cosmetics. + Strong: ââ€"  Reputation brand in over 130 countries ââ€"  Developed by dermatologists ââ€"  Being a professional in online business, which even has a tracking and advising system for customers ââ€"  All products have been Allergy Tested and 100% Fragrance Free. ââ€"  The first one who approached Vietnamese customers ââ€"  Reasonable price ââ€"  Large distribution channel + Weakness: ââ€"  Average skin care product quality * Kanebo: Officially appeared in Vietnam in 2003 through Exclusive Distributors – Trade Co., Ltd. L & K. This Japanese brand already has 9 official showrooms in Vietnam (2 in Hanoi, 1 in Haiphong and other 3 in Ho Chi Minh City). + Product: According to Kanebo theory of the structure of skin, the â€Å"Adhesive Technology† is the way to have an excellence skin. + Strong: ââ€"  Over 110 years history brand which already presented in 51 countries. ââ€"  Finding out â€Å"Rhodomyrtus Tomentosa† essences which have oxidation activity that help rebuild DNA ââ€"  Large distribution channel + Weakness: ââ€"  Accounts scandal ââ€"  Still be a quite small brand in global market * â€Å"Hang xach tay†: Not really a specific brand, â€Å"Hang xach tay† is a new trend in commodity trading in Vietnam nowadays. â€Å"Hang xach tay† operations base on the products which flight attendants or pilots or even shop owners’ acquaintances brought back after each time they went abroad. + Product: Diversified brand names, products, origins and quality. In Hanoi, â€Å"Hang xach tay† has a venue at the â€Å"Aviation Street† (Nguyá »â€¦n SÆ ¡n St.) + Strong: ââ€"  Having stores in every cities and provinces of Vietnam ââ€"  Having many online retailers ââ€"  Lower price than official distributors of brands because the shop owners do not have to pay the tariffs and other non-tariff fees. + Weakness: ââ€"  Unclear origin (can be fake) ââ€"  A large amount of â€Å"Hang xach tay† is almost out-of-date or old fashion products. Despite this strong competition, Lancà ´me can carve out a definite image and gain recognition among the targeted segments. Lancà ´me’s Absolue L’Extrait is considered as a magical product which is produced by the most advanced and unique technology in the world nowadays. It is a breakthrough after 10 years searching and developing from Lancà ´me, a famous reputation brand. Thus, Lancà ´me’s Absolue L’Extrait will have an absolute competitive advantage among other products. The most potential competitor of Lancà ´me’s Absolue L’Extrait in Vietnamese anti-aging market is Cle De Peau. However, Cle De Peau’s La Cream U still has some weak side such as it is the most expensive cosmetic product in Vietnam market. Moreover, unlike Lancà ´me’s Absolue L’Extrait, even you have already used La Cream U for night care, you still need other lotion for day care for the best result. In short, Lancà ´me’s Absolue L’Extrait has the newest advance technology in cosmetic industry, more suitable price and gives better result. 4. Channel and Logistics Review: Because Lancà ´me has entered Vietnam for 6 years, the distribution channel is still quite small. 5. Retailer stores: Lancà ´me has been opened 6 stores (in which four stores in HCM city and two stores in Hanoi) at Parkson (the retail arm of The Lion Group): + Parkson Saigon Tourist Plaza – 35Bis-45, Là ª Thà ¡nh Tà ´ng St., Bá º ¿n Nghà ©, District 1, HCMC. + Parkson Hung Vuong Plaza – 126 Hung Vuong St., District 5, HCMC. + Parkson Paragon – 3 Nguyá »â€¦n LÆ °Ã† ¡ng Bá º ±ng St., Tà ¢n Phà º, District 7, HCMC. + Parkson Flemington – 184 Là ª Ä Ã¡ º ¡i Hà  nh St. , District 11, HCMC. + Parkson Viet Tower – 198 Tà ¢y SÆ ¡n St., Trung Liá »â€¡t, Ä Ã¡ »â€˜ng Ä a District, Hanoi. + Parkson Landmark – 72- Keangnam Tower, E6, Cá º §u Giá º ¥y new urban areas, Má »â€¦ Trà ¬, Tá » « Lià ªm, Hanoi III. Strengths, Weaknesses, Opportunities and Threat Analysis 1. Strengths: 2.1. Exclusive biotechnology process: Lancà ´me has now succeeded in cultivating stem cells from this rose, which can be multiplied infinitely by a biotechnological procedure called Fermogenesis, which provides each stem cell with a gentle growth environment, which preserves its own metabolic rate and all its regenerative potential. 2.2. Unique and precious components: The key component is a new active ingredient – Lancà ´me Rose stem cells – obtained through an exclusive biotechnological process. These rose cells are claimed to be capable of stimulating human dermal stem cells, which are found in the deepest layers of the skin, and play an essential role in the renewal of the fundamental layers of the dermis. In addition, the anti-ageing formula is delivered within a pearly pink cream-elixir, which changes its texture on application to melt into the skin. It is scented with notes of rose, bergamot, pink peppercorns, jasmine, freesia, woods and musk. 2.3. Extra â€Å"message petal† applicator: In addition to a superior anti-aging cream, there is a message petal applicator to motivate its benefits. Specially designed for a dual ritual, it features a black warm side to pick up and apply the elixir, and a golden cord side for smoothing and massaging the product in to skin. 2.4. Good distribution channels: From the successes in the first store in Ho Chi Minh City, up to now, Lancà ´me has been opened 6 stores (four stores in HCM city and two stores in Ha Noi) and have intended to open new store in Hai Phong. The market share in 2009 increased 3 times than 2 years ago. Lancà ´me store are located on well-known shopping centers such as Parkson, which are highly attractive and convenient for knowing and buying product. This factor is one of the most important factors that have assisted them to maintain their high market share in premium cosmetic market. 2. Weakness: 3.5. Small-scale targeted segment: Target only on Adults but not for Youngsters. Like some other products, Lancà ´me’s Absolue L’Extrait has target segment only of adults who have high standard not for youngsters who are the majority of Vietnam population 3.6. Pricing: The product is charged with the higher price in comparison with others in the same product line of our competitors. It is a result of unique and valued features of the product. 3. Opportunities: 4.7. Open market: The economy of Vietnam is growing rapidly and living standard of Vietnamese is improved very much. As a result, Vietnamese women will care more about their health as well as their beauty. They will spend more for skin-care products. It is an open market for Lancà ´me to develop their luxurious products. 4.8. Increasing targeted customers: The targeted customer of Lancà ´me is the upper class. As a result of development in economy and globalization, there are more and more the rich, who are willing to pay much for luxurious line of product, in Vietnam. 4.9. The development of distribution channel: * Parkson, the main distribution channel of Lancà ´me in Vietnam, is developing and becoming more and more popular here. It once succeeded in helping Lancà ´me increase their market share in some Asian countries, especially in China, where has some similarities in economy and society with Vietnam. * The development of the Internet makes it easier for customers to access to Lancà ´me’s website and find information about products. They also can buy products they want through the Internet conveniently and fast. 4. Threats: 5.10. Increasing competitors: More corporations with famous brands are entering Vietnam market with high-quality cosmetics that offer some but not all of benefits provided by Lancà ´me. Some of them have lower price in comparison with Lancà ´me’s Absolue L’Extrait. Beside these official competitive companies, the product also has to cope with another kind of competitor called â€Å"hang xach tay†, which provides cosmetic products from abroad with cheaper price and is very popular in Vietnam nowadays. 5.11. Effects of global economic crisis on Vietnam economy: The crisis on global economy has certain impacts on Vietnam. One of them is effects on people’s spending habit. Due to pressure on difficulties in economy, customers will buy fewer goods and they only buy necessary goods. As a result, luxury goods like Absolue L’extrait will not attract many people, even the rich. That will be a resistance to Lancà ´me’s revenue. IV. Market-Product Focus: This section describes the three- year marketing and product objectives for Lancà ´me’s Absolue L’Extrait Cream. It includes a description of our target markets and our product differentiation strategies. 1. Marketing and Product Objectives * Non-financial Objectives * Launch product by July 2012 – with distribution primarily in Parkson department. * Gain a 10% market share among existing anti- aging products. * Sell a minimum of 10,000 units in the first year, with at least 25% increase in sales in the next 2 consecutive years. * Financial Objectives * Generate at least $3.5 million in revenue during the first year. *Increase profit growth by at least 10% per year for the next 3 years. 2. Target Market For our product, we focus on targeting the end users, as these consumers make the decision to purchase. Our target market is professional women over the age of 30. These women are concerned with the signs of aging and trust Lancà ´me, as they believe Lancà ´me is devoted to quality skincare products. These professionals earn upper income and live in urban areas. They are buyers of fashionable clothing, premium products and shop in upscale department stores. 3. Product differentiation Product differentiation is the significant other half of product positioning: the two must work together to achieve success. Many manufacturers offer creams that are designed to reduce the sign of aging around the face. Thus, it is detrimental to the success of a product that it carries addition benefits and features that make it more attractive to the consumers than the industry alternatives. Absolue L’Extrait differentiates its self from its competitors through the advantages listed below: * Unique formula with our most powerful regenerating ingredient, Lancà ´me Rose Native Cells. * Well-research through 10 years. * Strong brand equity. * Easy to obtain through upscale department stores where our target customers usually go shopping. * Backing from strong parent company, L’Oreal Companies, Inc. V. Marketing Strategy: 1. Product Strategy: Our product strategy for Lancà ´me’s Absolue L’Extrait Cream is â€Å"Product differentiation†. Products designed by our competitors to reduce the signs of aging have over and over proved to be ineffective. With Lancà ´me’s Absolue L’Extrait Cream, we will change this notion. Women can experience Lancà ´me’s revolutionary skincare innovation and our most powerful regenerating ingredient, Lancà ´me Rose Native Cells. As described in the earlier Product Preview section, our star ingredient, Rose Stem Cells, is claimed to be capable of â€Å"stimulating human dermal stem cells†. The natural regenerating potential of plant stem cells and the self-renewal of the skin’s own dermal skin cells provide a double boost deep in the skin’s makeup, resulting in a smoother, more radiant and more youthful appearance. 2. Pricing Strategy: â€Å"Lancà ´me’s Absolue L’Extrait Cream is considered the most advanced product; it brings efficiency proportional to its value†, according to Youcef Nabi, president of Lancà ´me company. The suggested retail price for this product will be $385, the price that is slightly higher than our major competitors. The perceived benefits of our product are high with respect to the price, therefore Lancà ´me is taking on a value- pricing strategy. Figure 1 Price/Value Map for the Lancà ´me’s Absolue L’Extrait Cream As shown in Figure 1, our product is in the Fair Value Zone at the Premium point. We can use this value-pricing strategy based on certain conditions. First, the superior quality of our product and our brand, Lancà ´me, will support the higher price that our loyal customers will trust and buy this product. Second, our target customer, upper-class women, will care about the value rather than the cost of the product they purchase. Finally, competitors cannot be able to enter the market because of our unique formula in the cream, therefore they cannot undercut our price. By using this strategy, we believe we will be able to gain a considerable amount of market share. 3. Distribution Strategy: L’oreal Vietnam company is the main distributor of Lancà ´me in Vietnam. Our channel strategy is to use exclusive distribution, which enhances Lancà ´me’s image and allows higher markup. We focus on marketing the cream through our chain of Lancà ´me stores in Parkson department stores. Parkson has eight modern and successful department stores, 4 in Ho Chi Minh City, 2 in Hanoi, which are big cities of Vietnam with large proportion of high income people. Moreover, it is obvious that most of Vietnamese citizens perceive Parkson as a special location for shopping luxury, expensive and high quality goods, creating advantage for Lancà ´me to build strong brand in Vietnam and reach our target customers – upper class women.On the other hand, it is unfortunate that our company has not yet established Vietnamese official Lancà ´me website so we can’t serve customers direct purchase. 4. Marketing Communication Strategy: Our company will follow the concept of integrated marketing communications-blending the promotion tools into a coordinated promotion mix. 5.1. Advertising: Instead of using means like television or radio, we choose Magazine and LCD advertising as the main media vehicles. Regarding using magazine, the objective of our company is to take advantage of well-known, expensive magazines about beauty, whose readers are women aged average 27 years old. According to the recent research we have collected, the company decide to market through 3 famous magazines- Elle, Her World and Heritage Fashion: + Elle: a worldwide magazine of French origin with 140,000 readers over 20,000 publications in Vietnam. The age of reader is above 27, which is suitable for the company’s strategy. In this magazine, we will place our full-page advertisement about L’extrait cream in the fourth cover in order to take readers’ attention efficiently. + Her world: monthly special issues by Sun Media company who bought the rights transferred from Singapore Her World magazine .It is becoming more and more famous thanks to Vietnam’s Next Top Model contest. Our company will contract with Sun Media representative to launch our lasted product –Absolue L’extrait cream in the same position as we have in Elle magazine. + Heritage fashion: In-flight magazine for Vietnam Airlines .The purpose of ours in marketing in this kind of magazine is to reach female customers in domestic flight of Vietnam Airlines. To avoid missing key customers who don’t have time to read magazines as Elle and Her World, Heritage Fashion is an ideal choice to introduce to them our new product when they spend time to relax during their flights. *Months of publication: February, April, June, August, October, December. In addition, we plan to use LCD advertising in our marketing strategy. The video of product will appear on LCD screens of Parkson department stores, which are placed in elevators or the halls. The customers will passively access to our product without purpose. This method is more effective than Television advertising. 5.2. Direct Marketing: +Website: along with working with Elle in marketing in magazine, we also like to put banners about the product at the corner of the main website of Elle: http://www.elle.vn/ and Parkson: http://parkson.com.vn, which will lead the customers directly to our company Facebook page providing detailed product‘s information. Absolue L’extrait‘s features and price will be updated in Parkson website as well. Furthermore, the company will put the news of Absolue L’extrait in the front page in our Website so that our loyal, potential and first- time customers can easily approach to the product. +Online Social networks: Facebook is the best choice for online marketing in Vietnam because most of Vietnamese internet users have one or more Facebook account while Twitter seems to be ignored here for some reasons. Therefore, our company will place the introduction of Absolue L’extrait as special event on Facebook page and update as well as answer the questions about this product. 5.3. Sales Promotion: +Displays and demonstration: We will send each of our retail stores large color advertisement to display in the stores as well as small brochures explaining our product and its feature in Vietnamese. The display needs to emphasize that Absolue L’extrait cream is the most innovative and luxury product of Lancà ´me. +Sample: Another method is that samples will be available to consumers, this is a great way to â€Å"try before you buy†. Sampling develops a loyal consumer because the customer will only return to purchase the product if she genuinely liked it. Our company will give limited number of samples to customers who purchased over 3 million Vietnam dong. The sample will begin to be handed to consumer 1 month before the introduction of the product. 5.4. Personal selling: The company will provide salespeople about detailed information of the product such as superior features and advantages to give the useful advice to customers. Besides, since Lancà ´me entered Vietnam market in 2006, the brand has had substantial amount of loyal customers who have strong belief in our product. Lancà ´me salespeople are also well trained to build and maintain close relationship with those ones. These sale consultants will contact with the potential customers about the presence of the latest product- Absolue L’extrait anti- aging cream . Their interpersonal communication skills help them to deliver a clear, concise and consistent message to your prospects about the product and give the reasons why they should purchase it, basing on the salespeople’s understanding about them. Counter salespeople need to gather customer information and follow up with the each customer 3 days after the samples are given to insure effectiveness otherwise its money down the drain. 5. Marketing Organization: Marketing organization will reveal the overall outlook about how the marketing campaign operates and how it gains success. Ms. Sonia Chiu, the chief marketing officer at Asian Region, is in charge of planning and designing a general marketing strategies and handing it over to the subordinators within the supervision. * Marketing development and project manager, one of the sub-division of marketing organization, will work in collaboration with the advertising agency with whom they develop the advertising material for the launch (3 main magazines: Her world, Heritage fashion, Elle). This division also work with the packaging design agency, press relations and internal communications staff. * Regional manager are responsible for the sales targets set by the Group, pursue the sales promotion and need to have the capacity to analysis your results so as to allow you to imagine and to conceive corrective operational strategies when required. * Store marketing manager investigate any and every alternative distribution network opportunity (street merchants, Internet, etc.) and work on negotiations, for example about the promotional campaigns delivered through distributing brand stores. * Distributing manager is one subordinator who carries out the logistics and distribution of new- launched product through the only retailer channel – Parkson. This division will take action under the leading of store manager. VI. Action Programs: The company decide to launch Absolue L’extrait in July 4th, 2012. Following are summaries of the action programs we will implement in six next months since this June 4th, 2012 to achieve our stated objectives. June. Pre-launch action month: From June 4th, 2012. The campaign will officially begin in all 6 Lancà ´me stores in Parkson’s malls. The Vietnam L’oreal company will send representatives to each one to help decorating with the image of Absolue L’extrait appearing in the stores. The leaflets are going to be placed in cash desk. These actions are to be implemented early in order to attract the customers ‘curiosity. We also want to initiate the method â€Å"try before you buy† to our customers, therefore, the samples will be sent to V.I.P and customers with above 3 million product bill until the end of June. Counter salespeople need to gather customer information and follow up with the each customer 3 days after the sample was given to insure effectiveness. Moreover, our training staff will work with sales personnel at 6 shops to explain superior features as well as advantages of the cream. On Facebook, we will set July 4th as important event and provide the product’s information. We plan to write an article introducing new anti-aging cream of Lancà ´me -Absolue L’extrait and publish it on double page spread of Elle, Her World and Heritage Fashion with detailed information.Every LCD screens in each Parkson department stores will run video of Absolue L’extrait. July. Launch month: The program of handing samples need to be ended.The product will be put at an eye catching position in the stores and the Absolue L’extrait banner must be placed in front of each shop in order to attract customers passing by. The salespeople will begin to contact to their loyal customers through phone, e-mail or a close conversation. They will try to remind consumers entering store about the appearance of the product. Advertisement will be put in the fourth cover in Elle and Her World magazine. On the main page of Elle’s website, the product’s banner will appear once people access and lead them to our Facebook page. August. The company will register to do marketing in Heritage Fashion magazine with the same position as in those 2 magazines to target business women who usually get flights and V.I.P of Vietnam Airline that usually receive this magazine. September. In this month, because the Heritage Fashion will not be published, we will continue with August strategy. The comments of customers after using Absolue L’extrait will be posted on the Facebook. October. Salespeople continue to ensure the efficiency of the product by contacting with their customers. Advertisement on magazines still goes on following to the schedule and with publication of Heritage Fashion in this month. November. Advertisement campaign will continue as September. The results of customer satisfaction surveys and feedbacks will be analyzed carefully. We will begin to collect the reply from the customers and readers of 3 magazines about the campaign to get improvement for the next marketing activities. VII. Budget ( in one year from 7/2012 to 7/2013 ) By setting objective aimed at unit sale per year is 10,000, total first year sales revenue for Lancà ´me in Vietnam is projected at $3.5 million, with a selling price of $350 per unit (without VAT), and variable cost of $300 per unit (the cost included importing tax ). The first year profit are anticipated approximately $237,400. Break-even calculation indicates that Lancà ´me’s Absolue L’Extrait Cream will become profitable after the sale volume exceeds 5,252 units in this year. The break even analysis of Lancà ´me’s Absolue L’Extrait Cream assumes that revenue in this year is $3.5 million, variable cost per unit is $300, and the estimated fixed costs is $262,600. Based on these assumptions, the break-even sale volume is: $262,600à ·$350-$300=5,252 units Breakeven sales: 5,252 Ãâ€"$350 =$1,838,200 Note : †¢ Total Fix cost = $262,600 +Cost for rent and freight cost: $35,000 +Advertising: $90,200 +Direct Marketing: $42,000 +Sale promotion: $61,800 +Personal selling: $33,600 †¢ Variable cost: $300 per unit (included import tax) †¢ Selling Price: $350 per unit (not included VAT) VIII. Controls Through this marketing plan, our corporate goals have been projected and our methods for achieving these goals have been defined. To guarantee success, the company needs to re-evaluate the progress towards these goals in each quarter to determine if our marketing plan is working properly and profitably. If it appears that we are not meeting our goals each quarter, we will need to analyze our marketing plan and make adjustments. Source Background information and market data adapted from: http://stylist.vn/tin-tuc-lam-dep/lancome-sap-sua-ra-mat-dong-kem-duong-ky-dieu.html http://www.phunuonline.com.vn/thoitrang-lamdep/2009/Pages/Lancome-ky-niem-3-nam-hien-dien-tai-Viet-Nam.aspx http://www2.lancome.com/_en/_ww/index.aspx http://www.parkson.com.vn/vi/taxonomy/term/20 http://duhoc.dantri.com.vn/c23/s156-62983/estee-lauder-muon-chinh-phuc-viet-nam.htm http://www.esteelauder.com.vn/?q=website_admin%2Fevents&menu=316|339| http://www.ytuong.com.vn/?module=detail&pid=3&id=253 http://www.lantabrand.com/cat3news3023.html http://www.clinique.vn/?q=website_admin%2Fnode%2F14%2F&menu=133

Analysing a newspaper Essay Example | Topics and Well Written Essays - 2500 words

Analysing a newspaper - Essay Example The society was structured in a manner that male dominated over women. Most leaders were male chauvinists hence male supremacy reigned. The legal system did not incorporate ways of dealing with domestic violence. Most women who suffered violence ended up being victimized as part of the problem. The article on The Guardian website gives a review on how domestic violence issue has been handled in the UK. The news value is educative and concern peaceful co-existence in a family or domestic set-up. The news is also bad as it highlights violence in homes. Violence affects relationships and consequently leads to health and psychological problems. The news angle is neutral but rebukes perpetrators of violence. It does not support violence in heterosexual or homosexual relationships. The article has employed a criticism language on the government for laxity in coming up with an appropriate legislation in time. The editorial agenda is to sensitize readers on the need to stop domestic violence in families (Humphreys et al. 2013). The article gives insight on how the fight against domestic violence has come a long way. With no legislations relating to domestic violence, most men took advantage of the situation. However, with the emergence of civil and human rights movements, the vice came to shame. Most citizens became sensitized on the need for peace in the family. Couples had to find better ways to resolve their differences. Women’s Aid was founded in 1970 as a feminist movement and campaign tool. Domestic violence and gender oppression became a priority to deal with for the group. Domestic violence and numerous forms of abuse were decisively dealt with by Women’s Aid among other groups that were founded. In 1979, statistic revealed that two women got killed weekly by their former or current partner. The articles makes cites government statistics and other two sources on domestic violence. The sources add information about the

Project Planning 2 Research Paper Example | Topics and Well Written Essays - 1000 words

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Service Encounter Journal Essay Example | Topics and Well Written Essays - 2000 words

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